Blog post

Technology and psychology: The ideal match

Debates over market research technologies can seem to the weary observer to come down to a battle between Technophiles and Technophobes.
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Beware feedback

I'm a big fan of feedback. Understanding how others see you, and hearing how you can improve is a critical part of personal development.
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Would you reveal everything on the web?

Toronto-based gold mining company Goldcorp was in trouble. Besieged by strikes and lingering debts...
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The busyness of business is a big problem

Are you busy? After ‘how are you?’ it’s probably the commonest greeting these days. I guess we all want to be busy...
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How brands grow – a higher form of ignorance?

'Information without perspective is just a higher form of ignorance' - Theodore Dalrymple.
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Immersive Ear Love Palace is music to marketers’ ears

Ears sure do go through a lot. Be it enduring the 7am drilling from the nearby building site, your neighbour’s penchant...
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Two elements of an apology

'We're sorry that your flight was cancelled. This must have truly messed up your day, sir.' That's a statement of compassion.
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Tesco: the dark side of a company’s DNA

The discovery by Crick and Watson of the DNA molecule that encodes the genetic instructions used in the development...
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Hot Chip 3 – can you pick a winner?

If only. But you need some basis for deciding who you’ll spend your valuable time with. That depends of course on why you’re doing it. Let’s assume for now that we’d all like to be able to spot which businesses are likely to survive and grow.
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Ralph Lauren’s fans become ‘part of the art’

This week, Ralph Lauren’s bid to involve its fans in its creative campaign has caught his eye. 
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