On 12 March we brought together an intimate group of senior marketers over dinner to discuss digital transformation and ho

Partnerships between companies and charities have rarely been more centre stage. The motivations for such partnerships are clear.

Betting on growth opportunities in the continent, Guinness already makes up nearly half of the beer sold in Africa, and it doesn’t look like they are going to stop there.

Several times a year, groups of charities and volunteers meet in a Speedmatching event, moving round the room to find someone with the skills to match a need.  It’s a hopeful stab in the dark for all the participants.

After Candy Chang lost someone she loved, she went through a long period of grief and depression. With time she felt gratitude for the time they had together and eventually she found clarity in her life by contemplating death so much.

Marketers should not focus on return on investment (ROI) as their key metric. Why not? Because it is not ambitious enough.

This week, Joss has spotted WWF’s campaign, ‘The Global Warming Menu’ that has a powerful environmental message.

The weather in the UK this winter has been the wettest since records began and it has attracted a great deal of media and government attention.

The Sun’s notorious Page 3, which features topless women, was coming under increasing pressure from campaigners who want News UK to drop the section - before the partnership with CoppaFeel.

And so it was also, that in a land not too far from them, there were advertising agencies whose communication skills were finely honed, often to a level of pure art.