Blog post
Invisibility of queer women in advertising
It seems that the media is okay with female queerness only when it does not stray too far from the accepted aesthetic of femininity
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Man, I’m more than a woman
If brands leave gender targeting in the past where it belongs, they’ll find themselves creating products that really resonate with people today.
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Microaggressive Marketing
Microaggressions: a term used to describe everyday verbal or behavioural comments that reinforce difference and otherness.
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Tackling taboos
Sex. Mental health. Divorce. Menstruation. Death. Some things are hard to talk about.
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A Year in TV 2018-19
TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course.
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Lush quits social media – a brave move or purely a PR stunt?
British cosmetics brand, Lush, announced this week that it will be quitting several social media platforms in the U.K...
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Sciencing the sh*t out of communications
Why is so little work in the communications industry scientifically based, with little to no experimentation?
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Don’t be a bland brand
Many brands don’t take the time to research, investigate or create. They default to being passionate, friendly and honest
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TV ads in 2018: How far have we come?
Rosie Arnold asked some vocal campaigners of diversity and inclusion in the industry to pick the work from 2018 that stood out to them
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