When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t matter anymore – that there were no real product differences still to be had, in fact; it was all about the brand now.

There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: TERMINAL CLOSED

If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years has been simple: make it dumber.

2017 is my year of the idea.

What comes to your mind when you think of “Korea”?  The Korean War, Samsung, Psy’s “Gangnam Style”, Korean television dramas, or the one and only “Kim Jong-un” in North Korea?

The reason for boxing gloves seems obvious enough. To protect the person getting hit. Bare knuckles would obviously do more damage, so the person on the receiving end needs protection. That’s common sense.

Of all the different forms of popular culture, gaming is the one of the most full of misconceptions.

“Why do you want to work for us?”  It’s received wisdom that a large part of any interview process

In the world of advertising, it’s a generally accepted truth that diversity is, on a whole, lacking.

As part of a new content series, we're asking members what's inspired them this month. For August, Creative Culture gave us theirs.