Blog post

We are making a long story short, and that's a problem

Here's the main idea of what I'm about to tell you: a series of marketing campaigns that produce short-term results
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Leah Davis: leader of year?

A sneak peak at who's in the running to be Marketing Leader of The Year 2017 - we interview Leah Davis, Head of Marketing, Team GB The time difference with Rio was a massive challenge – how did you overcome it?
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Letter from London: the freelance voice

Dear marketing and advertising agencies,
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LA copywriter creating 100 days of feminist big brand ads

As the conversation around women’s rights takes center stage under the current administration...
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23 things artificially intelligent computers can do better/faster/cheaper than you can

Predict the weather Read an X-ray Play Go Correct spelling Figure out the P&L of a large company Pick a face out of a crowd Count calories Fly a jet
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When tribal adherence becomes toxic

We see it all the time. Someone gets caught cheating, or breaking a social taboo, or undermining the fabric of our culture in order to get ahead... And the fans of the team rush to his defense.
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Colorcomm's Lauren Wesley Wilson on the power of a diverse workforce

The recent Presidential election ignited a national debate on gender and diversity in our country.
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Emotionally attractive

We spend a lot of time talking about celebrities and how attractive they are. Paul Newman's blue eyes, how tall is Jake Gyllenhaal, how fast is Usain Bolt...
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Guinness, an African original

With business for the brand split equally between developed and emerging markets, we will be looking at their strategy in Africa. Guinness has a long history with Africa.
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Advertising is Not Voodoo

Because the universe speaks to us through coincidence, or because of the Baader-Meinhof phenomenon...
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