Rodgers and Hammerstein’s Oklahoma! features a song called ‘The Farmer and the Cowman.’

Post-truth may have been the word of 2016 but, for those of us in advertising, it was the year we had to be honest with ourselves.

I must admit that I was somewhat blown away by an excellent interview with author, speaker and business consultant Simon Sinek on the subject of millenn

With each New Year come new trends, and new opportunities for brands to go viral. Creative Culture take a look back at their favourite 2016 viral campaigns from Hong Kong and China, and gives insight into why they saw so much success.

Here’s comes another one of those Superbowl ad reviews.

This piece was first published in March 2019 - authored by Dave Trott. Our latest content can be found here.

Describe your job in 10 words Communicating, driving revenue and attracting fans to Hibernian Football Club. What do you wish you'd known at the beginning of your marketing career?

Bill Bernbach was the man who invented good advertising. His agency, Doyle Dane Bernbach, was the most influential ad agency in the world. Bernbach made Bob Levenson the Head of Copy at his agency.

We have written a fair amount for this publication, as well as others, about Donald Trump’s journey to the White House.

The best advice I ever got Trust your gut, then act on it. The worst advice I ever got Absorb the pressure (never absorb the pressure) My biggest influence