Blog post

'Shall we call a cab?'... Is your business like a boring dinner party?

Oh no! We’re talking about kitchen islands. We’ve already covered the kids’ exam results and university options. We’ve considered Uber and Strava, Nutribullets and Fitbits. We’ve discussed cycling and ski holidays, quinoa and kale.
Read Now

I Won.

It’s been about five months since I won my first marketing award. And I’m still quite shocked.   The Marketing Society is a great organisation that is run by the impressive and honest Gemma Greaves.
Read Now

The last days of disco: when it’s time to rediscover relevance

‘I can remember planning, Building my whole world around you. And I can remember hoping, That you and I could make it through. But something went wrong. We loved each other,
Read Now

The memories we rehearse are the ones we live with

A million things happened to you today. The second bite of your lunch.
Read Now

The rules of advertising

In the world of marketing, a campaign is only successful if it appeals to the target audience on a local level.
Read Now

What marketers need to do about the filter bubble

Algorithms are distorting the news and, maybe, damaging democracy. So says everyone (that’s to say, everyone in my filter bubble).
Read Now

The role of marketing in helping people walk again

You may remember the remarkable Panorama story from two years ago, “To Walk Again”, about a paralysed man who was able to take his first steps after a cell transplant.
Read Now

Young people have been Trumped again, but disruption is around the corner

According to an analysis of exit polls by the Center for Information & Research on Civic Learning & Engagement,
Read Now

Go on, nudge me – see if I like it?

Ask yourself this – do you mind being nudged? That is, having your choices and decisions shaped and steered so you make better ones by subtly altering your physical surroundings or the communications directed toward you.
Read Now

Empathy is a bridge

"Sorry" doesn't mean you caused the pain.
Read Now