To earn our attention, there needs to be tension The tension of how it might turn out. The tension of possibility. The tension of change.

Dalton Trumbo was the highest paid screenwriter in Hollywood.

We all have unwanted stuff that we would prefer to have reused rather than go to landfill...

When you buy a glass of wine at a nice restaurant, it doesn't come in a beer stein. If it did, the 4 ounces would be dwarfed by the glass and you'd feel like your host was ungenerous.

Should you put all your best material up front?

Nowadays everyone must call themselves a storyteller. Like anything else, this is just...

Our feelings (anger, shame, delight) appear almost instantly, and, left alone, they don’t last very long.

Some of the best live brand experiences are those that tap into our emotions

How might toy aliens and elephants help us to follow through on our plans and intentions?

I'd been Managing Director of a big company for five years and was stuck.