Blog post

Why does marketing for good sometimes go bad?

Age UK are in trouble for doing a deal with an energy provider that raised £6m a year for the charity. It’s tough, and probably feels unfair to them.
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Names with meaning working in the global south

I wanted to share some tips to help others working on brand projects with clients in different continents.
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Unconventional products often call for unconventional marketing

Creative Myths About Asia — Stereotype No.2 Con’t. Asian brands are not brave.
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GE: Fame, Feeling and Fluency through [Un]Impossible Missions

I recently attended the Columbia School of Business BRITE Conference. BRITE stands for “Brand – Innovation – Technology”...
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Letter from San Francisco: MarTech and the second age of the machine

In the 70s, San Francisco was a Global hub of culture, known worldwide for hippies and radicals… Nowadays San Francisco is home to a staggering 2000 tech companies, including the likes of Twitter and Instagram.
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We’re Stars! But who are we?

The Marketing Society Star Awards were another great success last week and SMG Insight are very proud to be a sponsor of this inspirational event.  We gathered there as clients, agencies, supporters and sponsors - all part of our world leadin
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Inspiring Planning: a client's perspective

There aren’t too many advantages to growing old, but having been round the block...
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F**k it

Howell Henry Chaldecott Lury (HHCL) was an amazing agency with an amazing atmosphere.
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Why ‘making a plan’ helps to change people’s behaviour

We are often prone to procrastination, putting off getting around to achieving things that need our attention such as paying bills on time or housework.
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The Panama papers show the enduring power of brands

The economist John Maynard Keynes said, “When the facts change, I change my mind. What do you do, sir?”
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