Blog post

Loose/tight, thoughts on management

If you have a pad of Post-Its, a watch or a car, it's unlikely you hired and managed a team of people to build it for you.
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OREO serves up experiential wonder in NYC

There’s one fact of life that all of us can whole-heartedly agree on: chocolate is a wonderful thing.
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Anchoring can sink you

Canny negotiators know that people respond to anchors.
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Truth Amplified: Is now the time for verismo advertising?

In December I attended a magnificent performance of Ruggero Leoncavello’s Pagliacci at the Royal Opera House.
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Why we think and behave differently as we age: part 2

This article is the second of a two-part series in which we explore some of the latest insights around cognitive ageing.
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JEFFERSON: What The World Needs Now

That Albert Einstein was a clever chap, eh?
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Letter from Japan: The oddity of the Japanese advertising industry

How would you feel about a country where the top two ad agencies own half of the industry?
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Britvic's marketing boss: let's get real on childhood obesity

If advertisers want to be seen as responsible, it’s time for a specific focus.
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Triage Thinking

In TV hospital dramas you’ll see a patient rushed in on a stretcher while a nurse yells “Get this patient to triage”.
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Barbie reveals new body shapes and skin tones

Matell is literally changing the face of Barbie for the first time since the doll's 1959 debut.
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