The threat of melanoma skin cancer is a growing issue in Australia.

Everyone’s talking about insight. So what is an insight? It is a discovery about the market which can be acted upon to create competitive advantage. It’s usually a realisation, not a direct data point.

While the timing of the Pirelli Calendar turnaround leaves a cynical aftertaste...

Creative Culture took a look back at their favourite funny Christmas ads from the US, Italy, Cyprus, Germany and the UK. 

I was delighted to be invited to present to a group of prisoners at HM Prison in Greenock last week.

Pitches are an exciting opportunity to change the direction, or the dynamics, of a strategic relationship...

I want to tell you about something I am very excited about –it’s so simple yet so powerful, marketers are going to love it. It’s called VEO – no, not SEO, VEO.

This Christmas we are being subjected to the usual schmaltz fest. 

The Marketing Society Conference is always a chance to get out of the office for a day, bump in to some old friends...

When Oscar Wilde coined this saying, he might have had business meetings in mind.