Blog post

Unfinished sympathy

Jim Carroll, long serving strategist and former chairman of BBH muses on whether communication should lose its gloss
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JEFFERSON: Ice, ice baby

London buses are big and red. Sometimes they have adverts on. Normally, you don’t notice the adverts (which says quite a lot about our profession). But every now and again, you see a cracker: something that really ‘works’.
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Diversity should be more than just a slogan

Not that long ago Washington DC was awash with rainbow colours and delighted celebrations as the Supreme Court legalized same-sex marriage nationwide. A sea-change for America. And a signal for the rest of us, too.
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Silence is golden for experiential AXE concerts

In the endless battle to be heard, it’s rare for a brand to covet silence.
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The power of priming - part one

In the last couple of decades the ‘strange wilderness of the subconscious mind’ detailed in Vance Packard’s seminal work.
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Brand + confirmation bias = hope for Volkswagen

It must be tough being a Volkswagen sales person right now.
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JEFFERSON: Strong men tremble when they hear it?

Ronnie Pickering thinks he is well known. He is not. He is your classic small-town, small-minded, small-penised buffoon. We’ve all encountered his sort before: full of trumped-up, untrammelled and unnecessary aggression.
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Cadillac XT5 launch elevates experiential marketing

Bringing a new product to market and creating an instant buzz is never an easy task.
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Logos and leadership

Marissa Mayer is in the news again, this time for announcing she will take two weeks off on maternity leave when her twin girls are born
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DS in China, the revival of Citroën in Asia

This month, Creative Culture is looking at the success of Citroën, and notably that of the legendary DS.
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