Blog post

How to plan your career

I met Charles Handy the well known social observer and management guru when he came to JWT in the 1980s to help us understand how organisations are structured and how teams work most effectively.
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Letter from New York: what brands can learn from Broadway

When asked to provide a “Letter from a New York Marketer”, I didn’t have to look far afield from personal experience.
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Roll up, roll up for the Greatest Show on Earth

Advertising folk of a certain age reminisce fondly about the Cannes of the past.
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Help 'generation rent' step on to the property ladder

This month we are featuring the work of Step-Ladder, a new organisation that helps people get on to the property ladder.
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JEFFERSON: Sunscreen (Revisited)

Ladies and Gentlemen Of the Marketing & Advertising Industry of 2015; Listen to your clients.
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Try changing people before changing the people

Ours is a hire and fire culture. Perform or you’re out. We don’t have time to bring you up to speed.
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Templates for organic and viral growth

Each of these examples is different, but they all share common traits.
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Interesting

If you think about it, there's generally no correlation between how much something cost to make and how interesting it is.
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The strange case of the silver boxes

I was on the receiving end of an intriguing direct marketing effort...
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JEFFERSON: You don't have to put on the red light

I’ve got a pal who met his wife in a brothel. Oh, don’t worry – it wasn’t his idea. It was his financial adviser’s.
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