Before we start, a small confession. I’m guilty of the crime I am about to complain about. In fact, I’m a persistent offender.   My horrendous crime? Brand Values.

Bright people love meeting other clever people. It’s one of the main reasons university is such fun.

MINI’s latest campaign drives home its superior reliability compared to its competitors, says Joss Davidge in this week’s blog.

America renews. It renews itself, continually: and it renews me. And the Big Apple does that par excellence.

In the last decade we have learnt more about our behaviour than in the last 100 years.

Henri Alméras, the legendary perfumer of Grasse, was getting exasperated.

SCA managed to influence decision making via peoples’ hearts rather than their heads. 

Breakfast in bed: it’s one of life’s little pleasures. But almost half of Brits claimed to have never experienced it.   What an outrage! But of course good old IKEA set out to change that.

When I was a teenage boy, I’d sometimes find porn in hedges.   No one I’ve said this to recently really believes me. They think I’m just trotting out some well-worn urban myth.  

B2B markets are a battlefield. There are landmines to sidestep, weapons to deploy and unchartered lands to conquer.