Sir Richard Branson quite clearly knows his stuff when it comes to PR and marketing stunts.

As part of the Coke Zeros’ You Don’t Know Zero 'Til You’ve Tried It campaign, Coca-Cola this month debuted its ‘drinkable advertising’...

We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global Day of Joy campaign...

I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re going to do.” The truth that reputation is first and foremost shaped by deeds not words is as true today as it was in Henry Ford’s day.

I recently rode in the “Cape Town Cycle Tour presented by Cape Argus, Pick’n’Pay and Momentum”, the worlds largest timed cycle race with well over 30,000 riders.

Effective marketing communications are getting harder to do. It can be hard to find anything (other than price) that’s really worth shouting about. There are whole advertising campaigns built around seemingly marginal features.

I had an interesting conversation with Kevin Corkum the other day. Kevin is a bit of a renaissance man.

I wonder, if like me, you have been inspired by Ross Poldark, in the BBC1’s '70s remake, which has been watched by nearly 7 million viewers, based on Winston Graham’s Poldark books from the 1940s and 1950s.

Psychology and market research have a long history of seeking to understand the self.

FMCG marketers have been facing maturing and gradually stagnating markets in developed countries for decades.