Blog post

How to harness the hashtag

The humble hashtag has found its way into our dictionaries. We are a culture of memes, selfies, and gifs.
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Spring 2015 - ten tips for charity marketing growth

I wanted to write a quick checklist of some of things we’ve been asked to look at with our charity clients, many of whom are consolidating what they are doing with their marketing this year.
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Advertising in Japan (Part 2): all about the aesthetics

After increasing interest, Creative Culture decided to take another dive into Japan to discover why their marketing is so unique.
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The man behind Tony

What a great start to Ad Week as the sun shone through the windows of Christopher Wren’s...
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Alastair Campbell needs no introduction

I just came back from a great session at Advertising Week Europe, hosted by the Marketing Society and introduced by our very own Hugh Burkitt.
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Using celebrities in experiential: McDonald’s and Jessie J

Celebrities make really good salespeople. When a much-loved star endorses a product, it gains immediate credibility.
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Why Alastair Campbell thinks strategy is the key to success

'Strategy is God' thundered Alastair Campbell at the opening of the discussion around his latest obsession (and book, naturally) of 'Winning'.  The fact that the setting was a sun-streamed Christopher Wren church on Piccadilly, with a large w
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‘Winners are losers who evaluate themselves fully’

As we would expect from the Society, we helped AWEurope kick off on its first day with a session on inspirational leadership.
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What I learnt from Alastair Campbell

I’ve been listening to Alastair Campbell on what makes a winner?
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Upstream thinking

A woman got a call from her daughter’s school. Her daughter had committed an assault...
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