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Bob Levenson was reckoned to be the best copywriter ever.
That’s Bill Bernbach’s opinion.
That’s why he made Bob Levenson head of copy at DDB New York.
At a time when New York was stuffed with the world’s best copywriters.
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Whatever happened to the learning culture?
As I recall the vast majority of Marketing Society members are clients, agency people and consultants of various sorts.
This is a plea to all of you:
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Use your marketing talent to help young people reach their potential
Act for Change is a charity that provides young people that have been through traumatic experiences.
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BE careful - A little knowledge can be a dangerous thing
The frameworks and concepts that the behavioural sciences have defined over the last few decades...
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3 reasons why you should be watching Africa (Hint: mobile)
Often referred to as 'the mobile first continent', Africa is using this digital channel differently from any other area of the world.
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Why not consider some wild cards at #AWEurope?
One of the great aspects about Advertising Week Europe is that there is an opportunity...
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Advertising in Spain: painting a positive perspective
Uncovering a selection of viral campaigns that represent the celebration of the nation’s perseverance through adversity.
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Social, digital and mobile in 2015
2014 was a landmark year for growth across all things digital, and We Are Social's new...
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GENIUS STEALS: Year One
This month marks the two year anniversary of Rosie and I leaving our jobs.
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Best Marketing for Good content 2014
We launched our Marketing for Good initiative back in 2013. Since then our members have really taken to it.
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