The man behind the man behind the man in the Hathaway shirt –  Ellerton Jette. It was 1951. Ellerton Jette, the president of a little known shirt maker from Waterville, Maine decided that things needed to change.

In The Sound of Music, Julie Andrews sang, ‘Let's start at the very beginning...'

So have you made any? Have you broken any yet?

Corporate social responsibility is important to us, and we like to leave the office every now and then to do something good for the community.

This week, Sony’s underwater store in Dubai has quenched Joss Davidge's thirst for inspiration.

Have you ever really thought about what happens when you mop a floor?

One of the satisfying things about editing Market Leader is the increasing number of submissions I receive, some of which can be published as they stand, others need some editing and others may not be right for the journal but spark off ideas that

Why will automated helplines be axed in favor of services manned by real human beings? How can “nearables” and “hearables” help to make our smart phones even smarter and more powerful?

It’s the time of year for us planners. Silly season. Trends time.

Brand tracking: important to do, often important to ignore.  The very act of tracking should encourage us to think about the longer term, the implications of our marketing; it makes us more accountable.  At the same time the results can