Blog post

Top five charity campaigns of 2014

With so many amazing campaigns, it’s tough selecting the most innovative charity ads of the year.
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Placebos, manipulation and preying on the weak

Marketers make change happen. Good marketing can change governments, heal the sick and bring a new technology to the masses. Marketers spend money (sometimes lots of it), take our time and transform our culture.
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Monty’s Magical Toy Machine

The iconic John Lewis Christmas advertising campaigns are a sure-fire signal...
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Hitting the target: the technology takeover

Technology is revolutionising the world of marketing, presenting opportunities for brands to get close to their customers...
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Why don’t you two persuade each other to change your minds?

The other day I was listening to Radio 5 live. Presenter Chris Warburton was doing a piece...
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Why John Lewis’ Monty the Penguin Christmas campaign was such a hit

For his final post of 2014, Joss Davidge discusses the success of this year’s Christmas offering from John Lewis.
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All we want for Christmas is your marketing talent

Noise Solution has been good all year. They have supported people who due to mental health issues, offending...
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Leadership and the Wizard of Oz

In my last blog I wrote of a dinner I was invited to attend to discuss the problems of leadership these days. We each had to present a point of view about the subject.  So here is mine.
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Social is more than media

Social media success isn’t just driven by your brand’s own tweets and Facebook posts.
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Happy Christmas

As this is the last post of the year from me I thought I’d just share a couple of interesting things – a book to read and a place to go.
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