Book club
Heroes & Villains of Finance
When I start reading this book, I was a bit unsure about it. The reason is that it is written in a "fragmentalistic" style...
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Sharkonomics: How To Attack Market Leaders
You might be wondering why a business book is titled Sharkonomics.
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Hit Brands
I’ll start with a confession. I was getting ready to hate this book before I started it...
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Behavioural Economics Saved My Dog
The best reason to read this short book is to spend time in the company of the author.
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The Outsiders
Here’s a book that flies in the face of the zeitgeist. Subtitled, “Eight Unconventional CEOS and their radically rational blueprint for success”.
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The Mindful Marketer
Lisa Nirell cuts to the chase quickly in The Mindful Marketer, which is arguably in line with the principles she has outlined in the book around effective decision-making.
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