Book club

The Prisoner and the Penguin

Ten years ago a good friend of mine asked me to be the best man at his wedding. Naturally, I accepted, and a few weeks later I sat down to write the best man’s speech.
Read Now

The Everything Store: Jeff Bezos and the Age of Amazon

As I read this book, it was as if George Bernard Shaw’s theory of progress had been conceived with Amazon CEO Jeff Bezos in mind: 'The reasonable man adapts himself to the conditions that surround him...
Read Now

In for the kill

If you follow Dave’s ‘Here’s a thought’ missives online, you will be familiar with the succinct anecdotes that prove unpredictability and creativeness will, ultimately, win out.
Read Now

The New Rules of Marketing & PR

The New Rules of Marketing & PR is a comprehensive book that starts off by explaining why the old rules are no longer applicable in today’s world.
Read Now

Guide to the data revolution

If you are one of the under-informed about how the data revolution impacts on marketing, this book is for you.
Read Now

Leading Teams

Paolo Guenzi and Dino Ruta, business professors at Bocconi University have written a fascinating book on leadership skills and techniques in the sports world that can be easily transferred into business.
Read Now

The Brand New Spirit

As an experienced reader of the Bible, acknowledging its authority, teaching and power, and having a professional interest in morality and ethics, I found the vivid authenticity of The New Brand Spirit to contain all that is necessary for
Read Now

Best of the Society book club 2013

Choosing a marketing book can be a tricky business. Which one is worth your time? Cutting through the clutter can be a bit of a chore at the best of times.
Read Now

Service-Ability

They say that only President Richard Nixon, the staunch anti-communist, could have gone to communist China in order to build on the better relations between the two countries.
Read Now

A diagram is worth a thousand words

There are too many business books, and too little time to read them, yet we all need help and advice. So the number of options needs to be reduced and a recommendation made.
Read Now