A number of the core themes in this book resonate strongly with me.

Advertisers and Agencies have for a long time been aware of the importance of music as a backdrop in audio visual advertising.  We can all attribute certain songs to advertising and of course most of us will remember that Moby licensed every

It has always surprised me how many efforts – often by very highly rated people – to specialise in marketing to the over-50’s have been relatively unsuccessful.

Why can’t we learn from failure? Because even in a no-blame culture it is human to deceive ourselves, and we don’t even know we’re doing it.

Scott's book is the classic case of "chameleonic work".

There is a lot written about high performance organisations and how to become one, but how do you get a high performance brain? That’s the premise of Dr Jenny Brockis’ new book “Future Brain”

Social Media has witnessed exponential growth in recent times as a form of external and internal communication for companies.

When I first encountered 98% Pure Potato I didn’t really know what I would get, but I knew what I expected: to be captivated by a deep dive into the advertising archives of the disruptive creative thinkers of our time and their path to shaping the

Most organisations I’ve worked for spend a lot of time planning how to allocate and manage limited resources to generate optimal return.

It is a book about adopting an open and positive approach to any human interaction.