Empower

The desire to be liked is vanity

In reading Wendy Gordon’s article about liking (Q2 2017, page 30), I am reminded of quite how irrelevant and marginal much of what I do is. Nobody cares about brands and advertising.
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Just because you can doesn’t mean you should

For years, you’ve been unable to do something.  Then new technology comes along – and suddenly you can.  So you do.
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Tel Aviv: Where the car market is being revolutionised

Arriving at Ben Gurion Airport at the crack of midnight last month on my tenth trip to Israel, I was met by Eli, the taxi driver...
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Looking beyond the wood for the trees

David Ogilvy once remarked that, in the course of his working life there was only one big idea he had failed to sell.
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When the personal inspires the professional

On a trip to Chicago last year I visited the home and studio of the great American architect...
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Why being adventurous demands calm reflection rather than raw courage

Of all the expenditure decisions that major companies make, decisions on advertising expenditure are surely...
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Disruptive strategies work – and minimise envy

Creative ideas can be kind of stupid but they should not be killed at birth, writes Rory Sutherland
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Unravelling the mysteries of the Russian doll

Despite economic instability, the outlook for foreign brands in Russia is on the up.
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Advertising’s Golden Age: and why we should resist its return

The year 2016 will be remembered as the time when politicians around the world confessed to having lost it.
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Purpose is meaningless without a clear definition

Purpose is meaningless without a clear definition
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