If you work in marketing in 2014, you are no doubt trying to answer a number of impossible questions.

One of the great strokes of luck in my life was working with Stephen King.

Words get stripped of their meaning if used too often. This is called semantic satiation: words progressively lose their potency through over-repetition.

In the spring of 2009, Andrew Marsden predicted 10 things marketers would need to know in 2013. We asked him to mark his own homework for spring 2014. How did he do?

Manufacturers and retailers have a shared interest in enhancing shopper marketing. However, very few point-of-sale marketing efforts are rooted in shoppers’ in-store perspective.

So what happens when a disgruntled customer decides to take to social media and berate your brand in full view of the world? People get upset when an organisation fails them in a way that matters.

Why does so much of the general buzz around content marketing seem to rely on it being the hero, with so-called ‘traditional’ advertising painted as the antiquated villain?

Throughout the day our decisions are influenced by the context in which we make them.

Recent headlines on the economy at long last give us some reason for cheer. Yet at the party conferences this autumn, the Coalition Government parties were studiously avoiding trumpeting their success – and with good reason.

Advertisers are increasingly using second screening and social media to encourage engagement with ad content, with a great recent example being Mercedes’ TV campaign for the new A-Class, where Twitter users were able to determine the outcome of th