Empower
Home Retailing: the Death of Home Shopping?
Depending on which papers you read, and when you read them, this year's holiday trading period was either retailing's salvation or damnation.
Read Now
Publishing has Adapted to Competitive Change: Time for the City to Follow Suit?
Historically, the success of the City of London probably has little to do with marketing, at least not marketing as it is traditionally understood. But this may well be changing, possibly quite rapidly.
Read Now
Stephen King: Bridging the Great Divide
There are many excellent scientific journals devoted to neurosurgery.
Read Now
The Long Tail – How endless choice is creating unlimited demand
This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter.
Read Now
Does empirical science have a place in marketing?
The Ehrenberg-Bass Institute was inaugurated last March in the University of South Australia.
Read Now
New research to quantify the linkage that really matters
It's different at the top. While your subordinates are in the product or service markets and measure success in sales and profits, the board has to think differently.
Read Now
How to win friends and influence people
'Social Networks' are not a new phenomenon. The term was first used in the 1950s by a man called J.A.
Read Now
How to improve your new product success rate
It's a familiar story of too many cooks ... In 2000, European mobile phone companies bid for the then next-generation 3G licences.
Read Now
Beyond brand management
In the 1920s, the Radio Corporation of America invented the broadcast network, a mass communications medium as broad in scope and reach as the contiguous United States.
Read Now
Marketing without waste: how to stop spamming people
Marie arrives home from work. She checks her email on her laptop. She has 12 offers for sexual potency pills, three from music download companies and 58 offers from online casinos.
'Spam' thinks Marie.
Read Now