LAURIE YOUNG is a leader – and writer of several books – in UK professional services marketing and his co-author is managing director of the Boston based ITSMA (Information Technology Services Marketing Association).

One of the problems with working is that there is never enough time to read – even if you want to. In particular, there is never enough time to learn about topics that are outside your immediate area of interest.

BIGGER BRANDS are always big because more people buy them, not because they have higher weights of purchase – so growth strategies based on heavy users or loyalty building don’t work.

STEVEN JOHNSON is both an original and eclectic thinker. He has looked at innovation from an environmental perspective exploring the spaces that historically have given rise to great surges in innovation.

Attraction and seduction, rather than domination and coercion, are the keys to persuasion, says Melanie Howard

For more than a decade, Uniqlo has been exporting its brand of Japanese low-cost, quality casualwear around the world.

In a world where digital, mobile and web technology has transformed the media landscape into a bewildering array of possible channels, and social media are being used to punish brands or force them to change everything from supply-chai

Peter Field describes an ingenious analysis of cases from the IPA awards and Gunn report that puts to rest any doubt about the effectiveness of creativity

Markets are not fair. Big brands enjoy a disproportionate advantage over smaller brands. And, not only do they have more customers, but their customers use the brand more frequently.

The recent publication of Future Foundation’s The Future of Insight report1 argues for a more prominent role for the insight function.