A BOOK recently reviewed here contained a Twitter version and a cocktail-party version. These two books go one stage further: they are marketing’s first iPhone apps.

WHAT’S THE oldest profession in the world? Beyond Redemption unequivocally claims that it is sales promotion – Adam would never have eaten the apple without the offer of ‘Free knowledge’.

Communicating with ourselves is now as important as communicating with other people. Melanie Howard describes a trend called The Quantified Self

Radical innovations almost invariably come from outsiders – revolutionary entrepreneurs whose style, culture and management are inimical to large, stable organisations.

Apple’s success with its iPhone and iPad has been the consumer technology success story of the year. Dick Stroud explains why these products are particularly relevant to older consumers and the implications this has for marketers

Forecasting is always difficult in periods of disruption – and the communication environment is in just such a situation.

Providing goods and services for emerging markets requires a radical rethink of product development.

An entrepreneurial spirit captures the imagination of employees and serves as an engine of innovation. Hierarchy can lead to bureaucracy and risk aversion and limited innovation.

Social marketing is complex and sophisticated and can be very effective. For example, the public sector behavioural-change campaign Change4Life, launched in January 2009, was a huge success and has lessons for the private sector.

 In this exploration of the world of the Muslim consumer, Miles Young outlines the important features marketers should understand.