The first question a head hunter should have for any aspiring marketing director is: ‘What have you done to generate profitable growth for the organisations you have worked for?’ If the answer is not wholly convincing, end of inte

In a resource-constrained world, growth needs to be not only economically sustainable, but environmentally and socially sustainable as well. Marketing leaders need to grow businesses for existing generations and for the generations to come.

Michael Bayler suggests that we have lost more than just a business with the demise of Kodak

The role played by customer insight professionals should determine their position in the organisational structure.

Jeremy Bullmore explains why for some brands, less is always more

In The recent study conducted by Omobono, in partnership with The Marketing Society and Circle Research, B2B marketers gave digital channels a resounding thumbs up*.

The traditional connection between ‘marketing’ and ‘events’ is a curiously dysfunctional one.

Marketing and advertising are often based on the assumption that people have ‘deep’ attitudes and beliefs, that determine their choices of products and services; and that the function of marketing and advertising must therefore be

Luxury and sustainability: two opposing concepts? At first glance, perhaps. After all, the word luxury derives from the Latin word ‘luxus’ and conjures up images of ‘pomp, excess and debauchery’.

Technology can be a wonderful thing, but it can also be a curse. If you’re dependent on your phone, computer or other devices to run your life, then you may be addicted (or e-dicted).