With the end of one year and start of another, throughout the country – perhaps throughout the world – everyone spends time trying to recall who in their spheres of life deserve to be awarded gongs for their achievements in 2011.

I recently attended a lecture on the applications of neuroscience to marketing.

Rory Sutherland argues that mechanistic processes, artificial dichotomies and the urge to compartmentalise are alien to creative activity

A fortune is spent on market research but companies are failing to make the most of their investment, says Alex Batchelor

Diageo Marketing Director, PHILIP ALMOND talks to Judie Lannon about his career in marketing and how the culture, values and consumer focus of Diageo has made the company one of the world’s great brand organisations

Sustainability is here to stay and companies are grappling with how to respond.

BP and Toyota made many mistakes in their recent responses to consumer concerns. Allyson Stewart-Allen looks at the lessons we can all learn from them

Consumers are increasingly concerned about the environment, and sustainability is becoming the mantra for brand longevity, says Melanie Howard

Within an hour of being born, humans are busy copying and learning from the actions of those around them. Mark Earls looks at what this means for the ways that ideas and technologies are spread in society

The study of culture and its meanings is the raw material of branding and the contribution of anthropology to marketing.