Kellogg School of Management, Northwestern University The venerable Peter Drucker was an early fan of the new field of marketing. He struggled to explain it as a customer-centred discipline involving value creation.

As the world's economic attention turns to China and India, marketers are eyeing up new markets and new competitors.

Coffee is the pure brew of capitalism, says Matthew Lynn. As the credit crunch bites, no wonder the world’s most ubiquitous coffeehouse chain is heading for trouble.

It is no secret that the past 20 years have seen a major decline – some would say the slow death – of corporate and brand innovation, but the debate about why, and what needs to be done about it, is very much alive (1).

The downturn is the catalyst for a number of different trends in electrical goods retailing; Richard Jenkings summarises the key challenges for the leading electrical goods brands.

Marketing has become far more professional in the 50 years since the Marketing Society was founded. This article takes a look at that development in order to speculate about where marketing will be in decades to come.

During these difficult economic times, the key is to ensure that consumers not only continue to want use your brand, but also to ensure that shoppers buy your brand in the first place.

All downturns produce winners as well as losers and the supermarket sector is no exception.

In virtually all market sectors, the squeeze on consumers' wallets as a result of today's economic roller-coaster is forcing difficult choices and uncomfortable trade offs.

As we move into what looks to be the most severe downturn most of us have worked through, we will obviously need to consider what changes and what stays the same in how we approach brand building, marketing and sales.