Our employees are our greatest asset.' Most CEOs, especially in the service sector, have said this at one time or another. If this is the case, how can companies ensure both quality of staff and loyalty?

THE BALANCE BETWEEN ART VS TECHNIQUE

As the world gets smaller, agencies get bigger. The unfortunate truth is that as clients rush to consolidate and agencies restructure to serve them, creativity seems to get lost in the reshuffle.

By demonstrating how perilously close we've come to the complete commoditisation of creativity in the marketing and communications industries, the producers of the BBC's immensely popular The Apprentice have inadvertently done us all a wh

What do a homicide investigation and an ad campaign have in common? Rory Sutherland explains

JUDIE LANNON: Let's start by talking about direct mail generally. How do you feel it is faring compared to other media in these more competitive and innovative times?

What do many of the most successful people in Adland have in common?

I don't know much about interior decorators and have never directly employed one. But it seems to me, at least from observation, that they belong to one of two categories.

According to a 2004 Economist Intelligence Unit survey, 59% of senior executives in large companies said they had conducted a major segmentation exercise some time over the previous two years, but only 14% felt they had derived real value from the

THOUGHT 1: MARKETING COMMUNICATION PROCESSES ARE OVERLY REDUCTIVE TO THE POINT OF BECOMING SELFDESTRUCTIVE