In the process of examining all of the research available, we have been able to demonstrate that many of the most widely held myths about commercial television are simply wrong.

JUDIE LANNON: I understand you and your team have studied American shopping patterns very extensively. When you first saw the research and analysis what were the things that surprised you most?

American business needs a breath of fresh air.

The Vodafone Group provides a full range of mobile telecommunications services, including voice and data communications.

It is a funny thing that people who write and think about strategy and about marketing almost never seem to read each other's books and articles.

It's true. Innovation funnels don't work. In fact, they stifle creativity and make innovation less likely to be successful.

I've spent a lifetime in marketing creating new products, briefing new campaigns, starting new companies. I've worked in different sectors: fast-moving consumer goods, financial services and oil among others.

The office Switchboard once connected me to a caller from a small business based in Reading. 'We're having rather a challenging time at the moment,' he said.

We work for advertisers, advising them on all aspects of their agency relationships. Whether we are working on a pitch or a relationship management assignment, agency compensation is always a factor.

A leading high-street retailer wanted to expand its branch network into individual towns. But first it needed to resolve a conundrum: why were some of its branches welcomed by the local community while others encountered fierce resistance?