As ‘rare as unicorn tears’, was how Jane Evans described the devastatingly low number of women over 50 in our industry. It begs the question of why everyone is working so hard to bring young women into the industry, and then spectacularly failing them every step of the way.

Episode #40. Empowerment is the personal understanding topic in this episode and an underlining principle of the Whole Marketer approach – to support and empower...

Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that...

Episode #38. This episode covers a personal development topic – Imposter Syndrome. Although it has become somewhat of a buzzword, imposter syndrome was identified by...

Episode #37. Experiential marketing is the technical discipline in today’s episode. Here to explain why experiential is more than sampling or a bolt-on to a...

Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands and agencies...