Content Library
The role of audiences in marketing effectiveness, with H&R Block's Jill Cress
H&R Block's Chief Marketing and Experience Officer, Jill Cress, talks to the Shiny New Object Podcast about the importance of knowing your audience for increasing...
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Sustainability Squad Podcast - Media industry perspectives surrounding ESG with a focus on Environmental and Responsible media considerations
Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help...
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Sustainability Squad Podcast - Marketing 4 Good
Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help...
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Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets
Carrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, making...
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What neuroscience can teach marketers for creative effectiveness
On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro...
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The Buy Side - KP Snacks - UNOFFICIAL PARTNER
The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers.
Our guest is Kevin McNair, Marketing Director of...
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