Content Library

Using AI to uncover the signals that matter

With an explosion in both the array of formats and breadth of dynamic creative opportunities across digital channels, the need to understand what’s working or not working and why is growing exponentially.
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Interview with Verizon's Tosin Adeniji

What’s your golden rule? Think randomly big - Often times the most successful ideas come from that random thought that we dared to share with others.
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Optimising Your Profile with LinkedIn's Victoria Taylor

In this virtual workshop Margaret Molloy, our New York chair and Siegel+Gale's Global CMO, was joined by Victoria Taylor, LinkedIn Community Editor to explore personal...
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Work Like a Woman by Mary Portas

I am not particularly ‘into’ gender stereotyping, especially in business. I picked up this book with a healthy dose of cynicism, driven mainly by the title.
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Earth Day 2020: A Global Conversation

In this special session representatives from our global hubs discussed COVID-19's impact on the planet, sustainabilty and what marketing can do to make a difference...
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One size does not fit all

In a recent (virtual) conversation with executives from Unilever, Nestlé and Kaspersky we discussed a range of challenges that brands can often overlook.
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