How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?

Natalie Shardan is the GM of Serviceplan Group Middle East with more than 13 years of experience in the ad industry

April 2020: As we enter another week of lockdown, I wanted to get in touch before many of us take a short break for the Easter weekend.

In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally mundane and wildly unpredictable.

This year's shortlist is below, ordered by category, then brand. Please note: Our Grand Prix, Bravest Brand, F

We’re delighted to bring you the second in our new webinar series, ‘Keep Calm and…’ which each week, will reveal how to approach and embrace...