The evening was simultaneously cathartic, inspiring, honest, sometimes frustrating but ultimately hopeful, writes Cultural Intelligence Hub's co-founder

China has a unique relationship with the science fiction genre, which we explored in our analysis of the way movies are marketed in China.

The secret moments that determine consumer purchasing decisions and drive brand choice  – and why so many companies miss them

By Mehrene Shah-Fraser, Propositions Capability & Training Lead, Aviva  

Why we need to redefine “diversity” in the workplace and what we can practically do to make a change.

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.