Content Library

How values drive buying intent, with Coca-Cola HBC's Duarte Garrido

Brands who don't put values at the centre of their advertising strategy will not succeed to capture the interest of Gen Z and future generations...
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Why ESG is the future of marketing, according to Coca-Cola's Senior Communications Manager

Austin Roebuck is Senior Manager for Global Customer and Commercial Communications at the Coca-Cola Company. For him, the future of digital marketing lies with companies...
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Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki.

“Education comes first, knowledge sparks the curiosity to change lifestyle - but what comes next? What as an individual can I do? “ When it...
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The Whole Marketer Ep71 - Burnout with guest Emma Bisset

Episode #71. Our third in a special series on ‘Burnout’, this episode focuses on another passionate marketer’s story of their experience and recovery from burnout...
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The Whole Marketer Ep70 - Burnout with guest Kyrsten Halley

Episode #70. The second in our special series on ‘Burnout’, this episode focuses on a marketer’s experience of burnout, what they’ve learned and practical advice...
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Personalising and agile marketing with Unilever's Narsingh Dixit

While many brands focus on having the perfect consumer journey, Narsingh Dixit thinks it's more important to understand the context and be ready to respond...
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