Content Library

Marketing to machines: why algorithms are our destiny

We Are Social's global consultant, Simon Kemp explores the impact of machine learning on the marketing industry. 
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How to: tackle challenging conversations in the workplace

Our brave series is back to tackle another taboo, challenging conversations in the workplace. Whether you've just been confronted by a peer or verbally attacked...
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The career-defining moment which inspired global directors

At three years old we are sent to school, to learn and grow into adolescents. At college we take on the subjects we think will prepare us for adulthood.
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LOSERS V WINNERS

I just read an interview with Lucy Bronze, one of the England women’s football team. What I really like is her thinking. It happened when England were playing Spain. The ball struck the arm of Lucy’s teammate, Ellen White.
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The management of whales

In online gaming, a whale is someone who plays far more than the typical player. It's not unusual for 2% of the player base to account for 95% of all the usage.
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Realigning the unholy trinity

The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advertising efforts by David Meikle
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