It seems everyone in advertising is desperate to call themselves a storyteller. They write articles about storytelling, they give lectures, make videos, even offer courses on storytelling.

We want what we want now. And we're used to getting it.

I suspect a few of us arrived home a little later than expected from the Tomorrow’s Customer Retail Dinner,

Giles Lury talks us through what inspired him in August, from the British Biscuit to moral dilemmas. 

Ruth caught my attention during the Ones To Watch workshops as she was one of the most inspirational speakers.

From campaigns and strategies to evidence and demographics.