Care a little more. Show up. Embrace possibility. Tell the truth. Dive deeper. Seek the truth behind the story. Ask the difficult question. Lend a hand.

I was in Vienna recently and attended a performance by the Spanish Riding School.

When I was interviewing marketers and CEOs for my first book in 1997, they would tell you that the product didn’t matter anymore – that there were no real product differences still to be had, in fact; it was all about the brand now.

Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand purpose? Purpose seems to be reaching a tipping point, doesn’t it?

Spain is a land of diverse cultures that drives incredible creativity.

‘A diplomat who says ‘yes’ means ‘maybe,’ a diplomat who says ‘maybe’ means ‘no,' and a diplomat who says ‘no’ is no diplomat.’