Experiential marketing is on the rise with many marketers shifting towards experience-led activity to engage consumers beyond traditional methods.

Dame Cilla Snowball joined AMV BBDO in 1992 as the agency’s first New Business Director. Twenty four years later, she now oversees the 3 companies that comprise the AMV Group in the UK – AMV BBDO, Proximity and Redwood.

Each year our team at The Marketing Society Scotland compile an annual review of their best bits. Below we have a quote from our Scotland chair, Helen Campbell, and also new initiatives planned for 2017. You can view the full report below.

This month Pimp My Cause is featuring Growing Better, a social enterprise dedicated to creating better mental health through growing edible produce.

The irony of debating digital elections in Churchill’s War rooms was not lost on those attending The Marketing Society and RadiumOne’s brilliant dinner discussion.

Every now and again, you read something and think: ‘I wish I’d written that.’ It happened to me twice in April. And both pieces, broadly speaking, dealt with the same topic.