Content Library
'Drinkable advertising' - Coca-Cola - USA
To encourage more people to try Coke Zero they created an entire campaign around drinkable ads.
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Pip & Nut interview: Naivety let me ask stupid questions
“Do we need to use palm oil?” Pippa Murray's lack of industry experience allowed her to ask a simple question that entrenched brand leaders never...
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'Van Gogh Airbnb' - Art Institute of Chicago - USA
To promote their Van Gogh exhibition the Art Institute of Chicago created the famous bedroom painting as a room to stay the night in and...
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'2 litre towel' - Australian Weaving - Australia
Australian Weaving, one the country's oldest textile manufacturers, knew its towels were better than its competitors'. The problem was, the public didn't.
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'Safety truck' - Samsung - Argentina
One person per hour dies in a traffic accident in Argentina.
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