Our Marketing Society Advertising Week session was different.

Provoking important discussions is one way brands can make emotional connections with consumers.

Scenario 1: The Room Booking 1. Four out of five Attendees arrive at Meeting Room that was booked two weeks ago 2.

If I had to strip marketing down to one thing, and one thing alone, I would say it was all about people. Forget about data, forget about digital, forget about Brexit, marketing is all about people.

Understanding habits - the formation and maintenance of actions...

Here's the main idea of what I'm about to tell you: a series of marketing campaigns that produce short-term results