Content Library

How Maybelline NY used Google data to build a content strategy in MENA

With a world of information at our fingertips, people are increasingly using the Internet to research and discover new products, styles and trends when it...
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How digital has changed the marketing of product launches

The job of the marketer is becoming more and more difficult as the digital industry continues to grow.
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2016 winner: Amnesty International, Shoestring Marketing - case study

Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones...
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Interview with Julie Roberts

Describe your job in 10 words Partnering with clients, collaborating with creatives, delivering integrated marketing solutions.
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The top 10 charity marketing campaigns in 2016

This year’s selection of the best charity marketing campaigns of 2016 all use thoughtful approaches to engaging with their audiences.
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Fake news, echo chambers, and cultural collision

Fake news and echo chambers became headline issues during the recent US election.
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