Content Library

The rules of advertising

In the world of marketing, a campaign is only successful if it appeals to the target audience on a local level.
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Silvia Lagnado on how different marketing is now

Executive VP/Global CMO of McDonald's Silvia Lagnado on what we are and what we need to be.
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A Quite Interesting example in defining and expressing your brand

I was listening to John Lloyd on the radio the other day.
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What marketers need to do about the filter bubble

Algorithms are distorting the news and, maybe, damaging democracy. So says everyone (that’s to say, everyone in my filter bubble).
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The Marketing Society Conference - an afterword

Terrific company. A varied program. Time that flew by... Julian Boulding of thenetworkone reviews our Global Conference.
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Mark England talks challenges and innovation

Team GB's Mark England shares advice on winners and challenges and how to motivate people when they've got nothing left to give.
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