When I received this book (thanks Marketing Society!) I opened it at a random page...

Back in March we showed you how IKEA Israel took over the Big Brother house in a unique marketing strategy

Joanne Lynn, Director at Lux Events gives us her insider tips on Edinburgh...

Tracy Chapman was outsold by the Doobie Brothers by 40:1.

By his own admission, Magnus Lindkvist doesn’t really do BIG ideas.

If you thought ‘£350m a week’ was an outrageous piece of fiction, you should take a look at Tesco’s range of ‘local farm’ produce.