Purpose. Love it or hate it, it’s a concept that’s become part of marketing lexicon in recent years.

Sir Lenny Henry on how advertising can play its part in the mission to get society represented in its true colours on our TV screens.

I sat in the sun, in a small beach bar owned by the same family for decades, with a multicultural, multilingual group of agency friends. We ate grilled fish, and drank rose wine.

This year we canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.

We’re delighted to announce that The Economist Group in Asia have become our official knowledge partner.

In the digital age more ideas for a new venture, product, or brand are being conceived than ever before. Never before have proportionately so few been realised.