Content Library

5 lessons from the EU campaign

Did we have a balanced debate about the EU? With 52% voting to leave, my sense is that we were let down by a lack of information and in certain cases, misinformation.
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Designing choice architecture - a new framework

The concept of ‘choice architecture’ was given considerable traction by the 2008 bestselling book...
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The Ideal Team Player

Patrick Lencioni is a successful California-based consultant, who has sold no fewer than five million copies of his ten books.
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The most important marketing is invisible

Marketing Week recently claimed that marketing and sales are pretty much the same these days (lead article on 12 May 2016).
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Big Data In Practice

“A good decision is based on knowledge and not on numbers.” Plato
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Beyond the hood or corporate office

At the time it was a bold move into the diversity space for the company: while Michael Jordan may have been the greatest basketball player...
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