Content Library

Breaking the Gender Barrier: Part III

We’ve shown you “femvertising” and gender equality in children’s campaigns, but three’s company! So what about the often-neglected third player… men?
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SK-II empowers single women in powerful viral video

Chinese women are under immense pressure to marry before they turn 27...
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Letter from Hong Kong: A buggy concept

Marketing Unbound Hong Kong, The Economist Group’s first-ever marketing-focused event in Asia...
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2016 highly commended: Absolut, Branded Content - case study

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.
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2016 highly commended: Pot Noodle, Customer Insight - case study

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.
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Liar's Poker, The Big Short and Boomerang

Michael Lewis is the writer who makes the world of finance and big money deals both accessible and entertaining.
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